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Pymes


The imperative for mobile context

Mobile display advertisement spending in the United States is projected to reach almost $45 billion by 2020. To meet their consumers, publishers and platforms are becoming mobile-first even mobile-onl See →

How The Village Voice is reinventing the alt-weekly for digital

The brand-new site doesn't just enable the Voice to serve more kinds of digital ads. It's also meant to help the free alt weekly sell print subscriptions. The post How The Village Voice is reinventin See →

Publisher reliance on tech providers is ‘insane’: A Digiday+ town hall with The Washington Post’s Ja

Jarrod Dicker, head of commercial product and tech at The Washington Post, joined members of Digiday+ on Slack for Town Hall Thursday. Digiday editors and Digiday+ members discussed with Dicker the Po See →

Luxury brands are slowly setting their sights on sustainable fragrances

Luxury brands are expanding their sustainability efforts to fragrance. The post Luxury brands are slowly setting their sights on sustainable fragrances appeared first on Digiday. See →

A marketer cheatsheet for the state of influencer marketing

Digiday dives into how social stars get paid and major changes in the space, based on various data sources. The post A marketer cheatsheet for the state of influencer marketing appeared first on Digid See →