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Marketing


ComScore abre para todos la medición global de la Publicidad Online

Será como un “autoservicio”, con informes básicos que se entregarán de forma gratuita a través de una nueva interfaz. See →

The7stars, Amplifi and Maxus Global lead The Drum’s DTA nominations

Nominations for The Drum’s Digital Trading Awards (DTAs) have been announced, with the7stars, Amplifi and Maxus Global amongst the agencies with the most nominations. The DTAs were judged by a p See →

Mobile surpasses 50% of all US digital ad spend for the first time ever

Mobile advertising accounted for more than half (51%) of the $72.5bn spent on digital advertising in the US in 2016. That’s according to the latest IAB Internet Advertising Revenue Report, which See →

US Creative Work of the Week: Carhartt gets historical in brand film

It’s fair to say that there are two sides to Carhartt — one that is occupied by those who just want to look cool in rugged gear and another that lives daily in what the venerable product i See →

Only 2% of millennials prefer to consume sport via social media clips, says sport viewing behaviour

The decline in viewing figures for live sport have been largely blamed on younger audiences’ preference for consuming highlights on social media, however new research has revealed only 2% of mil See →